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My Secret Work Weapon: Your children expose you to a variety of influences

Paul Troy, director of consumer marketing, Moneysupermarket.com — Wed, 18 Apr 2012 09:00:00 GMT

My secret work weapon is having two kids. My six and eight-year-old girls have made me aware of the marketing opportunity presented by the virtual world.

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

Jan Gooding, Global marketing director, Aviva — Wed, 04 Apr 2012 08:00:00 GMT

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

Alex Brownsell — Wed, 14 Mar 2012 08:30:00 GMT

Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around London 2012: he hopes it will change our payments behaviour, too.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

My Secret Work Weapon: Read carefully: look for the rules and the value of words

Mike Hoban, chief marketing officer, Confused.com — Wed, 29 Feb 2012 08:00:00 GMT

Mike Hoban, chief marketing officer at Confused.com, on his strategy for success.

Brand barometer: Social media performance of RBS

Gemma Charles — Fri, 10 Feb 2012 09:00:00 GMT

Insight into the social media performance of the Royal Bank of Scotland over the past five months.

The DIY creative brands

Adam Woods — Fri, 20 Jan 2012 00:00:00 GMT

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Brand Builder: Virgin Money

Alex Brownsell — Thu, 19 Jan 2012 08:00:00 GMT

In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking.

Marketing's Adwatch of the Year 2011

Gail Kemp — Tue, 13 Dec 2011 09:00:00 GMT

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Brand of the Year 2011 shortlist

Staff — Wed, 09 Nov 2011 00:00:00 GMT

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.