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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Sarah Shearman — Thu, 24 May 2012 08:30:00 GMT

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Brand Health Check: Vertu

Kim Benjamin — Thu, 17 May 2012 12:30:00 GMT

The luxury mobile handset brand is being sold by its parent company, Nokia.

My Secret Work Weapon: Risk-taking and innovation are the key to our success

By Paul Davies, director of marketing communications, Microsoft UK — Wed, 16 May 2012 10:00:00 GMT

My secret weapon is about taking personal risks, leading by example and rewarding innovation in the team.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

We'll call you: Everything Everywhere

Wed, 09 May 2012 11:00:00 GMT

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

Kim Benjamin — Fri, 04 May 2012 08:00:00 GMT

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

Brand Health Check: Instagram

Kim Benjamin — Wed, 25 Apr 2012 00:00:00 GMT

What lies ahead for the photosharing app after its $1bn takeover by Facebook.

My Secret Work Weapon: Your children expose you to a variety of influences

Paul Troy, director of consumer marketing, Moneysupermarket.com — Wed, 18 Apr 2012 09:00:00 GMT

My secret work weapon is having two kids. My six and eight-year-old girls have made me aware of the marketing opportunity presented by the virtual world.

We'll Call You - Virgin Media

Wed, 04 Apr 2012 08:00:00 GMT

Mole was excited by an offer of free access to premium Spotify for Virgin broadband users. Alas, this turned to bewilderment when we tried to take advantage of it.

Sony Mobile chief Pierre Perron on reviving the brand

Matthew Chapman — Wed, 28 Mar 2012 11:30:00 GMT

Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus at the heart of the reborn brand's development following its buyout from Ericsson.