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Brand builder: Under Armour

Kim Benjamin — Thu, 24 May 2012 00:00:00 GMT

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

My secret work weapon: A blackboard is a great way to stimulate conversation

Praveen Vijh, Co-founder, EAT Natural — Wed, 09 May 2012 11:00:00 GMT

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Brand Health Check: Aquascutum

Kim Benjamin — Thu, 03 May 2012 08:30:00 GMT

The classic clothes brand is in administration and has closed its UK factory.

We'll Call You - The Co-operative Food

Wed, 25 Apr 2012 09:00:00 GMT

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms

Starbucks marketer Ian Cranna on changes at the coffee chain

Gemma Charles — Thu, 19 Apr 2012 10:00:00 GMT

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

Brand Manager of the Week: Ben Hitchcock

Wed, 18 Apr 2012 09:00:00 GMT

Head of marketing, Everest Home Improvements

Furniture retail and DIY brands switch from price-led to emotive ad strategy

Alex Brownsell — Thu, 22 Mar 2012 08:30:00 GMT

Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, then it is already in full swing.

Brand Health Check: Tesco

Rachel Barnes — Thu, 22 Mar 2012 00:00:00 GMT

The retailer still dominates, but is not immune to shifts in consumer interest.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.