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Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Helen Edwards: How Samsung trumped Nokia

Helen Edwards, PPA, Business columnist of the year — Wed, 09 May 2012 11:00:00 GMT

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Helen Edwards: The science of 'going viral'

Helen Edwards, PPA, Business columnist of the year — Wed, 18 Apr 2012 14:30:00 GMT

Big business is taking virals seriously, so marketers should check out the latest research to give their work the best chance to fly

Data marketers should stick to subjects consumers care about

John V Willshere — Fri, 30 Mar 2012 00:00:00 GMT

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object.

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

Noelle McElhatton — Wed, 21 Mar 2012 00:00:00 GMT

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare that with the creative and commercial triumph of the Sony Bravia 'Paint,' 'Balls' and 'Play-doh' ads.

Revolution: Mobile World Congress: A delegate's view

Eric Bader — Tue, 06 Mar 2012 10:00:00 GMT

Why marketers should take note of audio codes, by Eric Bader, president of G14 and chief strategy officer, worldwide, at Initiative.

Getting to grips with the validation economy

Nicola Clark — Wed, 29 Feb 2012 10:00:00 GMT

'Likes' and 'friends' are becoming increasingly meaningless terms; brands need to use their networks to plug into the power of the validation economy, writes Nicola Clark.

Mind the Innovation Gap

Nicola Clark — Wed, 22 Feb 2012 10:00:00 GMT

If entrepreneurs can persuade strangers to invest in their projects on funding platforms such as Kickstarter, why can't marketers drive innovation in their own boardrooms, asks Nicola Clark.

Marketing Guru on... keeping ahead of the youngsters

Will Harris — Fri, 10 Feb 2012 14:00:00 GMT

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.

What marketers can learn from Barbie

Nicola Clark — Wed, 01 Feb 2012 00:00:00 GMT

What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer feedback.