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Brand barometer: Coffee shops, which one is most prominent online?

Gemma Charles — Fri, 25 May 2012 08:30:00 GMT

Starbucks is the most prominent, followed by Costa

M&S' Steven Sharp: Why celebrity is vital to our marketing

Matt Chapman — Thu, 03 May 2012 10:00:00 GMT

M&S' marketing chief talks star-laden campaigns, restructuring - and his future.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Richard Warren, Joint chief executive, DLKW Lowe — Wed, 25 Apr 2012 00:00:00 GMT

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Revolution: Special Report - Battle of the brands

Kim Benjamin — Tue, 06 Mar 2012 10:30:00 GMT

For retailers such as Marks & Spencer and Next, whose customers lap up the fashion advice dished out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes.

Supermarkets stop the presses: are the big chains turning their back on newspapers?

John Reynolds — Thu, 01 Mar 2012 00:08:00 GMT

The launch of The Sun on Sunday at the weekend coincided with exclusive research that shows a decrease in spend on press ads by the major food retailers.

Brand barometer: Supermarkets, which one is most prominent online?

Gemma Charles — Fri, 24 Feb 2012 08:00:00 GMT

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.

Consumers use social commerce to validate purchases with peers

Nicola Clark — Thu, 23 Feb 2012 08:00:00 GMT

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

Cookie consent: how to stay on the right side of the law

Rachel Barnes — Thu, 09 Feb 2012 11:30:00 GMT

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Brand barometer: Chocolate bars, which is most prominent on the web?

Gemma Charles — Fri, 27 Jan 2012 00:00:00 GMT

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

Loulla-Mae Eleftheriou-Smith — Thu, 26 Jan 2012 11:39:00 GMT

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success