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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Fri, 10 Feb 2012 14:20:00 GMT

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

Fri, 10 Feb 2012 12:00:00 GMT

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

Honda plots to overhaul customers' online journeys

Wed, 08 Feb 2012 08:00:00 GMT

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

All Her Majesty's brands: 10 brands the Queen can't live without

Tue, 07 Feb 2012 10:15:00 GMT

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.

Unilever personal care brands sponsor British Lotus F1 Team

Mon, 06 Feb 2012 13:40:00 GMT

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Appointment to View: How the AA made its own horror film trailer

Mon, 06 Feb 2012 08:00:00 GMT

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.

Chrysler re-launches with £10m Super Bowl campaign

Fri, 03 Feb 2012 13:15:00 GMT

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Thu, 02 Feb 2012 12:14:00 GMT

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

Wed, 01 Feb 2012 16:03:00 GMT

Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.

Honda backs Civic with £28m 'inspiration' campaign

Tue, 24 Jan 2012 08:30:00 GMT

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disappointing 2011.