Marketing Magazine RSS Feed

Toyota launches digital teaser campaign for its latest sports car

Sarah Shearman — Fri, 25 May 2012 11:42:00 GMT

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Adwatch (May 2) Top 20 recall: Audi

Jamie Maker, director, Brave — Wed, 02 May 2012 08:00:00 GMT

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Audi brings 'Vorsprung' position to fore with new TV ad

Alex Brownsell — Thu, 29 Mar 2012 13:00:00 GMT

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.

Nissan switches ad focus to ‘innovation’

Loulla-Mae Eleftheriou-Smith — Tue, 13 Mar 2012 08:30:00 GMT

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing strategy flagging up the car marque’s innovation.

Kwik-Fit pushes value message with £5m campaign

Matthew Chapman — Thu, 01 Mar 2012 16:25:00 GMT

Car maintenance specialist Kwik-Fit is to focus on the "great value" it offers on new tyres and MOTs, in a £5m television campaign that launches tonight (1 March).

Appointment to View: How the AA made its own horror film trailer

Georgina Brazier — Mon, 06 Feb 2012 08:00:00 GMT

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made.

Chrysler re-launches with £10m Super Bowl campaign

Alex Brownsell — Fri, 03 Feb 2012 13:15:00 GMT

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Aviva takes on Admiral with latest Paul Whitehouse ad

Alex Brownsell — Wed, 04 Jan 2012 10:32:00 GMT

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Sky marketer scoops top prize at Brand Event Awards

Staff — Fri, 02 Dec 2011 10:00:00 GMT

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Appointment to View: Nissan spoofs the spoof

Georgina Brazier — Mon, 28 Nov 2011 09:15:00 GMT

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.