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Toyota launches digital teaser campaign for its latest sports car

Sarah Shearman — Fri, 25 May 2012 11:42:00 GMT

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Jaguar steps up social media strategy to boost innovation

Sarah Shearman — Thu, 24 May 2012 13:00:00 GMT

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

RAC hires John Orriss to head marketing

Matthew Chapman — Wed, 23 May 2012 11:00:00 GMT

Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

CREATIVE STRATEGY: Peugeot dances with the school of cool

Simon S Kershaw — Thu, 17 May 2012 11:15:00 GMT

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Ford launches pan-European 'social influencer' campaign

Sarah Shearman — Thu, 10 May 2012 10:19:00 GMT

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Autoglass appoints new marketing director

Matthew Chapman — Wed, 09 May 2012 08:30:00 GMT

Autoglass is to restructure its marketing department following the departure of marketing director David Meliveo to Saga.

Toyota brings 'Always a Better Way' global positioning to UK

Alex Brownsell — Wed, 09 May 2012 08:30:00 GMT

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.