Marketing Magazine RSS Feed http://www.marketingmagazine.co.uk/ Sun, 27 May 2012 05:54:02 GMT en <![CDATA[Toyota launches digital teaser campaign for its latest sports car]]> http://www.marketingmagazine.co.uk/news/rss/1133741/Toyota-launches-digital-teaser-campaign-its-latest-sports-car/ Fri, 25 May 2012 11:42:00 GMT Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

]]> <![CDATA[Jaguar steps up social media strategy to boost innovation]]> http://www.marketingmagazine.co.uk/news/rss/1133667/Jaguar-steps-social-media-strategy-boost-innovation/ Thu, 24 May 2012 13:00:00 GMT Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

]]> <![CDATA[RAC hires John Orriss to head marketing]]> http://www.marketingmagazine.co.uk/news/rss/1133275/RAC-hires-John-Orriss-head-marketing/ Wed, 23 May 2012 11:00:00 GMT Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.

]]> <![CDATA[Apple cements most valuable brand status as UK's giants slide]]> http://www.marketingmagazine.co.uk/news/rss/1132962/Apple-cements-valuable-brand-status-UKs-giants-slide/ Tue, 22 May 2012 08:46:00 GMT Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

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