Sectors

 

Autos

Volkswagen promotes commercial vehicles in integrated campaign

LONDON - Volkswagen Commercial Vehicles is launching an integrated advertising campaign to...

 

Marketing's Mark Ritson wins PPA Columnist of the Year award

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LONDON - Marketing columnist Mark Ritson was awarded the business media columnist...

 

Vauxhall hosts 1970s-themed celebrity roller disco

LONDON - Car marque Vauxhall is to host a 1970s-themed music event...

 
 

Consumer Goods

Hair brand ghd moves ad account to RKCR/Y&R

LONDON - Hair-styling brand ghd has appointed Rainey Kelly Campbell Roalfe/Y&R to...

 

Industry commentator Alan Mitchell joins Marketing

LONDON - Marketing commentator Alan Mitchell has joined Marketing as a monthly...

 

Toshiba launches blogging website ToshibaLife.com

LONDON - Electronics brand Toshiba has appointed search and social media specialist...

 
 
 

Fashion/Clothing

Ask retail marketing experts how to use the web efficiently

LONDON - Marketing and Yahoo! are hosting a roundtable discussion with retail...

 

Shop Direct tasks VCCP with rebranding Littlewoods Direct as Very.co.uk

LONDON - Shop Direct Group has appointed VCCP to work on the...

 

Next to produce in-shop magazine

LONDON - Next plans to launch an in-store magazine by the end...

 
 

Fast Food

Whitbread's hotel and restaurant brands support WaterAid

LONDON - Whitbread is to tie with WaterAid for a range of...

 

Subway appoints McCann Erickson and Momentum to £10m marketing accounts

LONDON - Subway, the global sandwich franchise chain, has assigned McCann Erickson...

 

KFC trials 'healthier' griddled chicken

LONDON - KFC is responding to growing consumer demand for healthy foods...

 
 
 

Financial Services

RBS appoints Engine Group to Privilege account

LONDON - RBS Insurance has appointed Engine Group to work on the...

 

Air Miles founder Sir Keith Mills attacks Coutts with national ad campaign

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LONDON - Sir Keith Mills, the founder of the Air Miles and...

 

Santander rebrands corporate and commercial banks

LONDON - Banking giant Santander has confirmed plans to rebrand its UK...

 
 

FMCG

Unilever reviews media accounts in key global markets

LONDON - Unilever is reviewing its media planning and buying accounts in...

 

Unilever TV campaign for Sure focuses on price

LONDON - Unilever is putting value at the heart of its latest...

 

Lil-lets mails samples of P&G's Tampax brand in aggresive direct-comparison campaign

LONDON - Feminine hygiene brand Lil-lets is backing its launch into the...

 
 
 

Food/Drink

Lurpak appoints Outside Line to handle digital creative account

Arla Foods has appointed Outside Line to the digital account for its...

 

Heineken appoints iris for Champions League below-the-line task

LONDON - Heineken has appointed iris to handle its sponsorship of the...

 

Video: Budweiser to feature Beatles track in latest TV spot

LONDON - Diageo Ireland is launching a new Budweiser campaign featuring a...

 
 

Government/Non Profit

Conservative Party plans responsible-drinking drive under Change4Life banner

LONDON - A Conservative government would extend the Change4Life campaign to cover...

 

British Heart Foundation partners with Lidl

LONDON - The British Heart Foundation (BHF) has tied with Lidl for...

 

DoH calls direct marketing pitch for Healthy Start voucher account

LONDON - The Department of Health has called a pitch for a...

 
 
 

Media/Entertainment

DMGT launches Local People digital news network

Associate Northcliffe Digital is piloting a network of 50 local websites in...

 

The Economist embarks on major campaign to widen readership

LONDON - The Economist is launching a long-term campaign across cinema, press...

 

Nintendo to launch ad-funded programme on Five

LONDON - Nintendo has struck an advertiser-funded programming deal with Five to...

 
 

Retail

Vodafone contracts back in Carphone Warehouse next week

LONDON - The Carphone Warehouse has confirmed that Vodafone has agreed to...

 

Morrisons signs up Robert Lindsay as latest brand ambassador

LONDON - Actor Robert Lindsay is the latest celebrity to feature in...

 

Marks & Spencer to introduce Pick 'n' Mix

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LONDON - Marks & Spencer is to introduce Pick ‘n' Mix following...

 
 
 

Technology Products

Marketing: the most followed trade magazine on Twitter

LONDON - Marketing is the most followed trade title on Twitter with...

 

Wooing women: LG Electronics to sponsor events that connect with female consumers

LONDON - Having lined up a series of male-oriented sporting sponsorships, LG...

 

Vodafone considers bid for T-Mobile

LONDON - Vodafone is reportedly considering a bid for rival T-Mobile UK,...

 
 

Travel/Leisure

GE launches Olympics campaign in T5

LONDON - General Electric (GE) has signed a long-term deal with JCDecaux...

 

Expedia promotes UK domestic travel for the first time

LONDON - Expedia.co.uk, the UK's largest online travel agency, is promoting offers...

 

Ryanair to make passengers load baggage on planes

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LONDON - Ryanair has announced plans to make passengers carry all of...

 
 
 

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