Consumer Goods
All Her Majesty's brands: 10 brands the Queen can't live without
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
Consumer Goods News
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Is the World Economic Forum at Davos in Switzerland merely a political...
Tablets for kids help Leapfrog rule toy fair
Video report: Best-selling tablets don't always come from Apple - toy brand...
Mattel responds to calls for bald Barbie
She has been a UN ambassador, an air hostess and a cashier,...
TAG Heuer switches CRM strategy to boost sales
Luxury watch brand TAG Heuer is ramping up its CRM activity in...
Consumer Goods In-Depth
The joy of sex marketing
From producers of condoms to retailers of sensual accessories, sex-related brands still...
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do,...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing...
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