Fashion/Clothing
Clarks launches AR campaign for Spring collection
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Fashion/Clothing News
M&S brings Valentine's Day model to life
Marks & Spencer is attempting to lure men who are seeking Valentine's...
BT broadcasts Valentine's messages to the nation
BT is broadcasting Valentine's Day messages on its nationwide big screens, with...
All Her Majesty's brands: 10 brands the Queen can't live without
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it...
Umbro sidelines John Terry from ad campaigns
Sports brand Umbro is seeking fresh football brand ambassadors, with former England...
Fashion/Clothing In-Depth
The joy of sex marketing
From producers of condoms to retailers of sensual accessories, sex-related brands still...
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do,...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing...
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