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VIDEO: Subway's Akhtar 'economy is the biggest challenge'

Manaaz Akhtar, marketing director, Subway talks about the best advice she's ever been given, the challenges facing Subway, the brand's sponsorship of 'The Biggest Loser' and gives her advice to those starting out in the industry.

 
 

Fast Food In-Depth

Helen Edwards: Marketers beware the pursuit of happiness

Happiness is an elastic concept and merely associating a brand with it...

 

The most irritating ads of 2011

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As our research into 2011's most irritating ads reflects, marketers are under...

 

Marketing's Adwatch of the Year 2011

Although the economy has continued to provide a headache for marketers, some...

 

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

Delegates who gathered at The Marketing Society's annual conference were left in...

 
 
 
 

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