Financial Services

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More Than sponsors Planet Rock traffic and travel

LONDON - More Than Insurance is to sponsor the traffic and travel bulletins on the digital rock station Planet Rock in a six month deal targeting insurance decision makers among the station's male audience.

 
 

Financial Services News

Metro Bank readies launch ad campaign

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LONDON - High-street banking challenger brand Metro Bank is set to roll...

 

Metro Bank granted first full service banking licence since 19th century

LONDON - The Financial Services Authority has granted Metro Bank the first...

 

Npower adds name to Barclaycard Freedom

LONDON - Energy firm Npower has signed up to join Barclaycard's new...

 

HSBC rethinks strategy with wealth-based plan

LONDON - HSBC is to realign its marketing based on six sub-brands...

 

Financial Services In-Depth

Mark Kleinman on marketing and the City: Wider horizons

The Prudential is just one UK company moving its focus to emerging...

 

Top five career moves in marketing in 2009

LONDON - Mark Lund and Gill Barr are among the major players...

 

A creative director's verdict on the most-recalled ad of 2009

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LONDON - There are only three categories of TV ad: entertaining, useful...

 

Top 10 ads with the highest recall in a single week in Adwatch 2009

LONDON - A Confused.com commercial with people commenting on the ease of...

 
 
 

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