Financial Services
Metro Bank readies launch ad campaign
LONDON - High-street banking challenger brand Metro Bank is set to roll out its debut advertising campaign, prior to the opening of its first branches next month.
Financial Services News
Metro Bank granted first full service banking licence since 19th century
LONDON - The Financial Services Authority has granted Metro Bank the first...
Npower adds name to Barclaycard Freedom
LONDON - Energy firm Npower has signed up to join Barclaycard's new...
HSBC rethinks strategy with wealth-based plan
LONDON - HSBC is to realign its marketing based on six sub-brands...
Tesco could become an estate agent
LONDON - Speculation surrounding Tesco's plans to sell housing property has been...
Financial Services In-Depth
Mark Kleinman on marketing and the City: Wider horizons
The Prudential is just one UK company moving its focus to emerging...
Top five career moves in marketing in 2009
LONDON - Mark Lund and Gill Barr are among the major players...
A creative director's verdict on the most-recalled ad of 2009
LONDON - There are only three categories of TV ad: entertaining, useful...
Top 10 ads with the highest recall in a single week in Adwatch 2009
LONDON - A Confused.com commercial with people commenting on the ease of...
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