Financial Services
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
Financial Services News
Barclays hires former Vodafone marketing chief Wheldon to brand role
Barclays has hired former Vodafone marketing chief David Wheldon to head up...
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus...
City Index to boost brand with integrated push
Spread betting firm City Index is hoping to raise awareness and drive...
Tesco delays banking launch until 2013
Tesco is delaying the rollout of a full banking proposition, after announcing...
Financial Services In-Depth
Brand barometer: Social media performance of RBS
Insight into the social media performance of the Royal Bank of Scotland...
The DIY creative brands
Often decried by creative agency stalwarts, the in-house approach has been adopted...
Marketing's Adwatch of the Year 2011
Although the economy has continued to provide a headache for marketers, some...
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