FMCG
RB takes to Facebook to sell Cillit Bang extension
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
FMCG News
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus...
RB commits £100m to building brands and 'powermarkets'
Reckitt Benckiser has today committed to an additional £100m investment in brand...
All Her Majesty's brands: 10 brands the Queen can't live without
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it...
Branding 'police' mask non-sponsor logos at Olympic venues
Kimberly-Clark is one of several companies that will find its brand logos...
FMCG In-Depth
Brand barometer: Carbonated drinks - which is most prominent on the web?
Coca-Cola has the highest share of voice while 68% of conversations about...
Sector Insight: Vitamins and supplements
Producers are focusing on specific user groups and life stages to overcome...
Brand barometer: Men's deodorants - which is most prominent on the web?
Lynx has the highest share of voice but the 'Smell Like a...
What marketers can learn from Barbie
What Barbie boasts in beauty, she lacks in social responsibility. If the...
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