Food/Drink
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Food/Drink News
Marmite aims to spread love with Facebook e-cards
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising...
Feel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical...
Food/Drink In-Depth
Brand barometer: Carbonated drinks - which is most prominent on the web?
Coca-Cola has the highest share of voice while 68% of conversations about...
Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks
- Describe yourself in three words. Understated. - What would...
Brand barometer: Social media performance of Müller
A look at the performance of Müller in social media over the...
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