Media Entertainment
Betfair to knock rivals for the first time in campaign
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing campaign.
Media Entertainment News
Brands struggling to follow consumer journey online, finds IAB
Over half of brands still struggle with following and understanding the journey...
Google to launch 'own-brand entertainment hardware'
Google is developing an own-brand, home-entertainment system that streams music wirelessly through...
VisitBritain and DCMS in £25m global tourism push
VisitBritain, the marketing body and UK tourism board, and the Department for...
Groupon reins in marketing spend as it reports loss of $42.7m
Groupon has cut its marketing spend by nearly $50m in the three...
RB takes to Facebook to sell Cillit Bang extension
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising...
Media Entertainment In-Depth
The joy of sex marketing
From producers of condoms to retailers of sensual accessories, sex-related brands still...
TV or not TV: Should challenger brands resist the lure of TV advertising?
Breaking a brand into the mainstream is a big challenge. David Benady...
Exploring licensing's new gaming frontier
The explosion in popularity of mobile and digital games and their characters...
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do,...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing...
- Design Lead (Mobile), Propel
- £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
- New Business Exec | c. £42k + benefits | central London, Bruzas & Co
- to £42k + benefits and bonus, central London
- Principle Analyst (Marketing & Insight), Harnham Search and Selection
- £40000 - £60000 per annum, London
- Database Marketing & Customer Analytics Manager, Harnham Search and Selection
- £45000 - £55000 per annum + Bonus & Benefits, North West England
News By Email
