Retail
Escada relaunches 90s perfume range on Facebook
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
Retail News
Supermarket sweep for in-store Wi-Fi
All the big four supermarkets are now trialling Wi-Fi for customers in...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's...
M&S launches first Samsung TV app
Marks & Spencer (M&S) has become the first UK retailer to create...
Tesco shifts UK number two out of role
Bob Robbins, Tesco's chief operating officer who netted himself more than £200,000...
Retail In-Depth
What marketers can learn from Barbie
What Barbie boasts in beauty, she lacks in social responsibility. If the...
Brand barometer: Chocolate bars - which is most prominent on the web?
Kit Kat generated the most online conversations this week compared to competitors...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
Michael Johnson, marketing director of Thomas Cook, explains what is behind the...
Brand barometer: Department stores - which is most prominent on the web?
Debenhams generated the most online conversations compared to competitors Marks & Spencer,...
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