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Why Twitter's 'buy' button could go the same way as Facebook's gift scheme 'fail'

Why Twitter's 'buy' button could go the same way as Facebook's gift scheme 'fail'

Red Bull, BMW and Samsung among brands to sign up to Facebook's new 'client council'

Red Bull, BMW and Samsung among brands to sign up to Facebook's new 'client council'

Debenhams turns customers into advocates with 'co-buying' social strategy

Debenhams turns customers into advocates with 'co-buying' social strategy

Phones4u sends consumers to the 'future' with interactive video

Phones4u sends consumers to the 'future' with interactive video

Facebook to crack down on 'clickbait' articles

Facebook to crack down on 'clickbait' articles

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Macmillan defends hijacking Ice Bucket Challenge

Macmillan defends hijacking Ice Bucket Challenge

Facebook likes don't count as property, says US court ruling

Facebook likes don't count as property, says US court ruling

Doctor Who fans allowed to pilot the Tardis with interactive YouTube game

Doctor Who fans allowed to pilot the Tardis with interactive YouTube game

Instagram appeals to brands with beefed-up ad analytics tools

Instagram appeals to brands with beefed-up ad analytics tools

Three ways that brands can move from social pariah to social star

Three ways that brands can move from social pariah to social star

Ryanair hires John Hurley as CTO to spearhead digital push

Ryanair hires John Hurley as CTO to spearhead digital push

Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Greggs gives lesson in Twitter crisis management after fake logo debacle

Greggs gives lesson in Twitter crisis management after fake logo debacle

Barclays named as top bank on social while price comparison brands dominate SEO

Barclays named as top bank on social while price comparison brands dominate SEO

East Coast Trains jumps on board Twitter's video service

East Coast Trains jumps on board Twitter's video service

Twitter extends ad offering with Promoted Video trial

Twitter extends ad offering with Promoted Video trial

Paddy Power tweets 'wrong number' prank conversation

Paddy Power tweets 'wrong number' prank conversation

American Apparel accused of 'rampant sexism' with 'back to school' range

American Apparel accused of 'rampant sexism' with 'back to school' range

Twitter hints at ecommerce after 'Payment & Shipping' option 'leaked'

Twitter hints at ecommerce after 'Payment & Shipping' option 'leaked'

Vita Coco gets into summer festival spirit with Vine demo

Vita Coco gets into summer festival spirit with Vine demo

Twitter introduces optimised campaigns

Twitter introduces optimised campaigns

Dixons Carphone branding slammed by marketing community

Dixons Carphone branding slammed by marketing community

Push for Pizza app lets agoraphobic users push button 'and pizza comes'

Push for Pizza app lets agoraphobic users push button 'and pizza comes'

Facebook is target of class action lawsuit from 20,000 consumers over data breaches

Facebook is target of class action lawsuit from 20,000 consumers over data breaches

FCA to investigate social media financial services advertising

FCA to investigate social media financial services advertising

Coke's Vitaminwater in stevia U-turn after consumer outcry

Coke's Vitaminwater in stevia U-turn after consumer outcry

Puma Twitter campaign lets users unlock TV ad days before on-air launch

Puma Twitter campaign lets users unlock TV ad days before on-air launch

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull takes to the skies in stop-motion cardboard plane Vine

Staycation or vacation? HSBC campaign urges consumers to make happy holiday memories

Staycation or vacation? HSBC campaign urges consumers to make happy holiday memories

Viral review: Greenpeace puts Disney Nemo lookalike in blender

Viral review: Greenpeace puts Disney Nemo lookalike in blender

Avios ties up with C4 to reward consumers with free BA flights

Avios ties up with C4 to reward consumers with free BA flights

Jaguar recruits Emeli Sande, Idris Elba and Stella McCartney to launch XE sports car

Jaguar recruits Emeli Sande, Idris Elba and Stella McCartney to launch XE sports car

Chipotle continues to innovate with Twitter and Facebook mystery URL promo

Chipotle continues to innovate with Twitter and Facebook mystery URL promo

Twitter's Q2 ad revenues grow 129% to $277m

Twitter's Q2 ad revenues grow 129% to $277m

The Social Brand outlines 'Bank Account' model for modern marketing success

The Social Brand outlines 'Bank Account' model for modern marketing success

Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein

Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein

Co-op readies hi-tech trolleys to improve customer service

Co-op readies hi-tech trolleys to improve customer service

David Schneider on how original, creative humour can boost your brand

David Schneider on how original, creative humour can boost your brand

Why social media is constructing a reality unworthy of your anxiety

Why social media is constructing a reality unworthy of your anxiety

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues

Buzz Aldrin sells moon-walking sneakers in 1969 moon landing Vine from General Electric

Buzz Aldrin sells moon-walking sneakers in 1969 moon landing Vine from General Electric

Three content marketing lessons from the summer of sport

Three content marketing lessons from the summer of sport

Post Office celebrates Sunday branch opening with #LoveSundays campaign

Post Office celebrates Sunday branch opening with #LoveSundays campaign

Facebook eyes greater slice of ecommerce market with 'Buy' button trial

Facebook eyes greater slice of ecommerce market with 'Buy' button trial

Heineken app answers the perennial question on a night out - @wherenext?

Heineken app answers the perennial question on a night out - @wherenext?

Smirnoff global marketing chief Michelle Klein to join Facebook

Smirnoff global marketing chief Michelle Klein to join Facebook

Evolution of man told through Vine for Dawn of the Planet of the Apes movie

Evolution of man told through Vine for Dawn of the Planet of the Apes movie

Cadbury sweetens Aussie palates with Facebook-powered vending machine

Cadbury sweetens Aussie palates with Facebook-powered vending machine

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report

Adidas fends off Nike in battle for World Cup social buzz, claims Adobe report

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola most popular World Cup sponsor on social media

How Facebook teamed up with McDonald's to recreate the World Cup with fries

How Facebook teamed up with McDonald's to recreate the World Cup with fries

Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine

Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine

Brands make the most of Germany's dramatic victory over Brazil

Brands make the most of Germany's dramatic victory over Brazil

Six stats all drinks brands need to know after Wimbledon 2014

Six stats all drinks brands need to know after Wimbledon 2014

Samaritans encourages men to talk about issues with #DownNotOut campaign

Samaritans encourages men to talk about issues with #DownNotOut campaign

Dollar Shave Club cuts through competition on Vine

Dollar Shave Club cuts through competition on Vine

Facebook's Sheryl Sandberg says sorry over social research revelations

Facebook's Sheryl Sandberg says sorry over social research revelations

Starbucks admits opening brand to social media is 'doubled-edged sword'

Starbucks admits opening brand to social media is 'doubled-edged sword'

Facebook faces ICO questions over 'social experiment'

Facebook faces ICO questions over 'social experiment'

Betty Crocker celebrates gay rights with rainbow cakes ahead of Minnesota Pride

Betty Crocker celebrates gay rights with rainbow cakes ahead of Minnesota Pride

Viral review: Dockers' #StopDadPants ad fails to hit the mark

Viral review: Dockers' #StopDadPants ad fails to hit the mark

Twitter celebrates Cannes Direct Lions victory with Vine

Twitter celebrates Cannes Direct Lions victory with Vine