The youth market and their propensity towards brands and advertising will define what marketing will look like in 1, 2, 3 years down the line .
New technology uptake, channel adoption, behavioural changes, disposition to brands – the youth audience are the first and most comfortable in adopting new trends. Keeping up with trends is not enough – keeping up with the audience that set the trends is what is necessary. Teenagers, students, first jobbers, early-twenties – it is this generation that will define and (re)design youth marketing. Get up to speed at:
Youth Marketing 2014
18 th Annual One-Day Conference, 1 July, London
What will the event look at?
- Youth on-site : real 16-24 year old youth consumers revealing what they want from brands and exactly how they want it
- Beyond the PowerPoint : as well as the hard facts and latest insight into the youth market, this event features a live consumer focus group, a multi-perspective panel discussion and an experiential ‘sound only’ presentation
- A cross-section of youth brands : leading brands from the entertainment, telecoms, finance, travel and tourism, food and drink, charity and retail worlds