Youth Marketing

 1 July 2014, London


'Marketing to Britain ’s youth is notoriously fraught. No-one wants to be the 'dad dancing' brand! Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model' -  Matt Burgess, Brand Building Director, Personal Care, Unilever – last year’s conference Chair    

The youth market and their propensity towards brands and advertising will define what marketing will look like in 1, 2, 3 years down the line

New technology uptake, channel adoption, behavioural changes, disposition to brands – the youth audience are the first and most comfortable in adopting new trends. Keeping up with trends is not enough – keeping up with the audience that set the trends is what is necessary. Teenagers, students, first jobbers, early-twenties – it is this generation that will define and (re)design youth marketing. Get up to speed at: 

Youth Marketing 2014

18 th Annual One-Day Conference, 1 July, London  


What will the event look at?

  • Youth on-site : real 16-24 year old youth consumers revealing what they want from brands and exactly how they want it
  • Beyond the PowerPoint : as well as the hard facts and latest insight into the youth market, this event features a live consumer focus group, a multi-perspective panel discussion and an experiential ‘sound only’ presentation
  • A cross-section of youth brands : leading brands from the entertainment, telecoms, finance, travel and tourism, food and drink, charity and retail worlds


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